Think about when you first learned how to write a demand letter. What kind of phone did you use at the time? What kind of device were you writing your demand letter on? How was it being transmitted to the adjustor? And what medium was the adjustor reviewing it on?

Needless to say, times have changed. Drastically. As a culture, we spend more time looking at screens than ever. We learn, overwhelmingly, not from printed text but from video. But the overwhelming majority of lawyers are still writing paper demand letters, more or less the way they did 20 years ago (and, more or less the way their mentors did 30 years earlier).

The plaintiff’s bar attachment to the ways of the past can be your advantage. Because it allows you present your adjustor with a choice: Download an open another lengthy PDF demand package from begin scanning pages to identify the medical diagnoses and attempt to begin the same analysis they’ve done thousands of times…or click a hyperlink that interrupts their drudgery and transports them to a new world: a professionally produced documentary that brings them into the heart of your client’s story.

With Victor Videos, Jesse has partnered with Steve Benedetto (Policy Limit Demands), who has been producing customized settlement documentaries for over a decade, to create custom “micro-documentaries” for clients: videos that showcase the Victor Story paradigm and supplement or replace a traditional demand letter.

These videos interrupt the monotony of the ordinary. They immediately seize attention. And they keep it — and bring the audience (whether a mediator, attorney, or adjustor) into your client’s story in a way no letter is capable of.

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