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Connecting With Jurors

This is displayed with permission of Trial® (July 2017).

No juror will recall every fact or piece of evidence, so you need to connect jurors to your client’s case on a deeper level. This means crafting an story that live and breathes. Approach this as if there are two stories to communicate:

  1. the “surface” story; and
  2. the “beneath-the-surface” story.