September 2016

THE WINNING STORY VS THE WHINING STORY THE PERILOUS PITFALLS OF PITY IN ADVOCACY JESSE WILSON, MA LESSONS FROM THE STAGE: COMMUNICATION BREAKTHROUGHS WITH THE POWER OF THEATER Without question, one of the most common greatest dangers for both the actor and trial lawyer is making the assumption that the audience actually cares about the story you’re telling. Please believe me that I’m not purposely trying to be callus by assuring you… they don’t. I repeat: your audience does not care. Ever. Unless you make them care. Bottom line is this: you have to earn your audience’s